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About Me.

Not everything that counts can be counted, and not everything that can be counted counts.
– William Bruce Cameron

Early in my career as a print journalist, I learned how stories can forge powerful personal connections.

Later, my passions led me to pursue broadcast journalism to online journalism and online journalism to online sales & marketing, but I never forgot the importance of storytelling.

In sales & marketing, we have many tools to track and quantify, but we must always remember that the numbers represent real people with an intense need to connect with the world around them through stories.

The medium changes. The technical tools change. But the allure of a story well told remains timelessly potent.